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Abunayyan Trading Corporation signs Agreement with JCB as Exclusive Construction Machinery Distributor in Saudi Arabia.
By virtue of the agreement, ATC becomes the exclusive distributor for JCB Construction Machinery in Saudi Arabia. As part of its ongoing strategy to adopt and provide the latest and most innovative technologies solutions, Abunayyan Trading Corporation (ATC), one of Abunayyan Holding Strategic Business Units (SBUs), signed an exclusive agreement with JCB, one of the top three manufacturers of construction equipment worldwide.
ATC becomes the exclusive distributor for JCB in Saudi Arabia and will sell, service and maintain Backhoe Loaders, Compaction Equipment, Tracked Excavators, Telehandlers, Skid steer loaders, Wheel Loaders throughout Saudi Arabia.
JCB has had a prominent market presence in Saudi Arabia for more than 25 years and has product installations throughout the country.
The agreement was signed at ATC headquarters in Riyadh in the presence of top management from both companies including:
Mr. Khalid Abunayyan, President & CEO of Abunayyan Holding, Mr. Allam Al-Khalidi, CEO of ATC, and Mr. Saide Hamoucha, Managing Director – ATC/JCB;
while representing JCB were Mr. Graeme McDonald, CEO of JCB Co. Mr. Guy Robinson, Managing Director Sales of JCB, Mr. David Lumley-Wood, Group Dealer Development Director of JCB, Mr. Nick Grills, General Manager - Excavators Growth JCB, Mr. Marco Bersellini Regional Director ME of JCB as well as the rest of Middle East JCB team.
This is an important milestone in the corporate history of ATC Which establishes yet another powerful business relationship for the company.